A Perfect Spiral Capital Exclusive
The Business Builder
Mastermind
You've built the financial foundation. Now build the business that belongs on top of it. 12 weeks with a Fortune 500 consultant — exclusively for the PSC community.
Starts June 17, 2025 · Wednesdays at 2:00 PM · Graduates September 16
The question we hear most
The policy is working.
Is the business ready?
We hear it constantly. You've got the policy. Cash value is building. The IBC infrastructure is doing exactly what it's supposed to do. And then the question comes:
"Okay. So what do I do with it now?"
For a lot of people, the honest answer is entrepreneurship — starting or growing a business that the policy can fund, protect, and compound alongside. The problem is that IBC gives you the capital infrastructure. It doesn't hand you a business.
The policy is ready to go to work. But most businesses aren't built to receive what a properly structured IBC system is capable of giving them. Revenue is inconsistent. There's no real system for getting new clients. Hiring is a guessing game. Scaling feels like luck.
That's the gap this mastermind was built to close.
Your instructor
Fortune 500 expertise. Community pricing. One small cohort.
Brian Pritchard has built and scaled businesses at the highest level. The companies that bring him in — Goodyear, Caterpillar, Timken, Crumbl Cookie — don't keep consultants around who deal in theory. They bring in people who move numbers.
His focus is two things: getting you new customers and building the team that can serve them. That's the whole game for most growing businesses, and he's been playing it at the Fortune 500 level for years.
Brian is also a friend of this community. He's been in the Perfect Spiral Capital and Between the Lies orbit long enough to understand exactly how we think about money, business, and building something that lasts. When he came to us about doing this, the conversation was easy because we already speak the same language.
Because of that relationship, the terms he's offering here aren't his standard menu. This is a deal built specifically for PSC and Between the Lies listeners — and it won't be offered publicly.
The program
12 weeks. Every layer of the business.
From diagnostic to graduation — with IBC woven through from week one to week twelve.
Weeks 1–3
Foundation & IBC Alignment
- Full business diagnostic — revenue, clients, ops
- IBC integration with your business plan from day one
- Ideal client profile & value proposition
- Offer design, pricing tiers & recurring revenue
Weeks 4–7
Getting Customers
- Sales process from first call to signed contract
- Objection handling & closing frameworks
- Outbound: email, LinkedIn, direct outreach
- Inbound: content, lead magnets, SEO basics
- CRM setup, pipeline & conversion metrics
Weeks 8–9
Building the Team
- Org design for scale — roles & career paths
- Hiring plans tied to revenue targets
- Interview frameworks & selection criteria
- Onboarding that sticks & first-90-day metrics
Weeks 10–11
Operations & Scaling
- SOPs, delivery systems & quality controls
- Tech stack & capacity planning
- Partnerships, white-label & licensing plays
- Pricing optimization & upsell systems
Week 12
Graduation & IBC Roadmap
- Each participant presents their full growth blueprint
- IBC integration mapped to revenue & staffing plan
- Implementation sprint planning & accountability pods
- Leave with a real plan, not just a binder
What's included
Live weekly sessions
90-minute Zoom sessions every Wednesday at 2:00 PM, June 17 through September 16.
Direct email access to Brian
Not a Slack channel with 200 people. Email access to Brian between sessions, for the full 12 weeks.
Maximum cohort size
Brian's call, not ours. Small enough that he knows every business in the room by name.
Complete growth blueprint
You graduate with a full implementation plan — IBC integration mapped to your revenue and staffing goals.
The details
Start date
Wednesday
June 17, 2025
Graduation
Wednesday
September 16, 2025
Session time
Wednesdays
2:00 PM
Format
Live Zoom
90 minutes
Between sessions
Direct email
access to Brian
Availability
PSC community
only
A note from Luke Tatum — Perfect Spiral Capital
After 2008, my wife and I made a commitment: we would never get caught flatfooted by economic chaos again.
IBC was a big part of how we made good on that. Getting capital positioned correctly, making sure liquidity was there when opportunity knocked. That part works. It really does.
But here's what I've noticed working with clients over the years: the policy is often the most organized thing in the picture. The business underneath it is running on gut instinct and hope.
Brian is a friend of this community. He understands how we think about money and why we think that way. When he came to us about doing this, the conversation was easy. What he put together for PSC listeners isn't his standard offer — in structure, in access, or in price.
The policy is working. The cash value is building. This is how you make sure the business is ready to receive what that system is capable of giving it.
Five seats. I'd encourage you not to wait on this one.
Ready to build the business your policy deserves?
Five seats. One cohort. An offer that exists only for the Perfect Spiral Capital and Between the Lies community.
Reserve My Seat →Or reply to any email in this sequence · Someone will get back to you same day